Your privacy is paramount to us at ATF. We are committed to protecting your personal information. This Privacy Policy will explain what information we collect and how it is used

Information We Collect

Log Information:

Like most websites, we collect information that web browsers, mobile devices, and servers typically make available, such as the browser type, IP address, unique device identifiers, language preference, referring site, the date and time of access, operating system, and mobile network information. We collect log information when you use our Services – for example when you visit or make a purchase on our website.

Usage Information:

We collect information about what happens when you use our Services (e.g., page views, orders, referrals, button clicks) along with information about your device (e.g., mobile screen size, name of cellular network, and mobile device manufacturer). We use this information to, for example, provide our Services to you, as well as get insights on how people use our Services, so we can make our Services better.

Location Information:

We may determine the approximate location of your device from your IP address. We collect and use this information to, for example, calculate how many people visit our Services from certain geographic regions.

Information from Cookies & Other Technologies:

A cookie is a string of information that a website stores on a visitor’s computer, and that the visitor’s browser provides to the website each time the visitor returns. Pixel tags (also called web beacons) are small blocks of code placed on websites and e-mails. We uses cookies and other technologies like pixel tags to help us identify and track visitors, usage, and access preferences for our Services, as well as track and understand e-mail campaign effectiveness and to deliver targeted ads.

How We Use Information

We use information about you as mentioned above and as follows:

  • To provide our Services–for example, to process your order and ship items to you.
  • To further develop our Services–for example by adding new features that we think our customers will enjoy or will help them to find products they want more efficiently or make purchasing those items quicker and easier;
  • To monitor and analyze trends and better understand how users interact with our Services, which helps us improve our Services and make them easier to use.
  • To communicate with you about offers and promotions offered by ATF, solicit your feedback, or keep you up to date on new products.

To personalize your experience using our Services, provide product recommendations and serve relevant advertisements

Sharing Information

We share information about you in the limited circumstances spelled out below and with appropriate safeguards on your privacy:

  • Third Party Vendors:
  • We share information about you with third party vendors who need to know information about you in order to provide their services to us. This includes vendors that help us provide our Services (payment providers that process your credit and debit card information) We require vendors to agree to privacy commitments in order to share information with them.
  • As Required by Law:
  • We may disclose information about you in response to a subpoena, court order, or other governmental request.

Information Shared Publicly

Information that you choose to make public is, not surprisingly, disclosed publicly. That means that information like your product reviews, product questions and answers, and photo contest entries are submitted via social media platforms. Public information may also be indexed by search engines. Please keep all of this in mind when deciding what you would like to share.